I won't go too much into the principles of the books, largely because it's been so long since I finished it. The book is for the sports fan, any sports fan. It's not worth buying, unless you are into every sport, or at least really into baseball. I think it's a worthy check-out from the library (that's the only reason I bothered to get it).
The most interesting article was in the cycling section. There's a race called The Hour, where you ride for an hour on a track. The test is to see how far you can ride in that hour. Lance Armstrong has never attempted the task, at least not at the time the book was released. What was striking was a particular rider who took up the challenge. There's a weight limit, so the bike cannot weight less than 30 lbs (or something like that). Well, this fella noticed there was not maximum weight limit, so he opted for a heavier bike. That may seem counter-intuitive, but it works. The bike takes longer to get up to speed. Once up to speed it's actually easier to maintain the desired speed and keep control of the bike. I don't recall if this guy actually broke the record, but the theory was very interesting.
Since the title references the infamous curveball, I should at least touch on that. I remember from a physics book about how a curveball works, so that that part wasn't new to me. There's been a debate as to whether the action of the curveball is the result of an actual curve, or an illusion. It's a mix of both. The ball curves, due to the rotation of the ball. The curveball drops more than a normal pitch would. The illusion comes in the fact that it doesn't drop as fast as it appears to, if you're looking at it from the batter's perspective. The ball appears to drop two feet within the last five feet of the pitch. It actually takes a greater distance for the drop to happen, but because of the speed of the pitch it appears to happen much faster in a much shorter distance.
One interesting fact I learned about pitches what that a curveball will fly farther when hit by the bat than say a fastball. The reason is simple. The curveball and fastball come into the plate with opposite spins. The curveball happens to be spinning the say way it will be spinning when it makes contact. Whereas a fastball must reverse it's spin, thus reducing the distance it will travel. I can't remember the whole principle, but that's the basic idea.
Anyway, it's a worthwhile book, but not a must read.